A Special Lecture on ‘Brand Positioning and Management’ was conducted by Department of Journalism and Mass Communication on 10th June 2021. The esteemed speaker for the session was Mr. Souvik Ghosh (Regional Manager, East – ICA Pidilite Private Limited). The event was attended by students from both Honours and General courses. In his lecture, Mr. Ghosh deliberated on how brand management has evolved in today’s digital age. Sharing many real-life events with the students, he emphasized on the importance of both communication planning and execution in successful brand management in today’s world. The lecture session was followed by a Q&A session. Many questions were asked by the students in the Q&A session which were individually addressed by Mr. Ghosh. The Q&A session was followed by the Vote of Thanks by the Department Coordinator which marked the conclusion of the event.
Literature and the arts, in Tata’s opinion, are the best ways to broaden perspectives, ignite the imagination, and open minds. To bring together eminent creative minds, opinionated leaders, and local talent from the literary, film, music, and other industries, the city of Kolkata experienced the Tata Steel Kolkata Literary Meet 2024 at the Victoria Memorial …
“A successful woman is one who can build a firm foundation with the bricks others have thrown at her.” – Unknown On 8th March, 2022 The Bhawanipur College organised a career counselling workshop for their Bond & Strong female students. The event was organised by CFA institute. Ms Riya Sanchayati came as the special guest …
The world has never witnessed a situation even remotely close to what it is going through now, locked down as it is. Naturally, the level mental, psychological stress is shooting through the stratosphere and especially vulnerable are young adults of the college going age who are not only being subjected to an inordinate amount of …
A Students’ Seminar on “Cultural Kaleidoscope: Viewing the Everyday Life” was organised on 11th November 2022 by the Department of Sociology. The seminar was held forward by a paper presentation competition among the students from different departments. The daylong seminar ended with a captivating questions and answers round and announcement of the rank holders. Students …
Special Lecture on Advertising
A Special Lecture on ‘Brand Positioning and Management’ was conducted by Department of Journalism and Mass Communication on 10th June 2021. The esteemed speaker for the session was Mr. Souvik Ghosh (Regional Manager, East – ICA Pidilite Private Limited). The event was attended by students from both Honours and General courses. In his lecture, Mr. Ghosh deliberated on how brand management has evolved in today’s digital age. Sharing many real-life events with the students, he emphasized on the importance of both communication planning and execution in successful brand management in today’s world. The lecture session was followed by a Q&A session. Many questions were asked by the students in the Q&A session which were individually addressed by Mr. Ghosh. The Q&A session was followed by the Vote of Thanks by the Department Coordinator which marked the conclusion of the event.
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