On 23rd May 2023, The Bhawanipur Education Society College organized a workshop on ‘Exciting Careers in Communication’ in the Placement Hall of the college campus from 11 AM onwards. The speakers for the event were representatives of the Delhi School of Communication – Ms. Rupanjali Lahiri, Associate Director, DSC, and Mr Dharam Arora, MD, The Source. They also elaborated on the three specializations that The DSC offers to their students namely ‘Public Relations Journalism’, Advertising & Entertainment Management, and Marketing & Digital Media.
The organizers challenged the participants with fun quiz activities related to the field of Mass Communication. This quiz involved games like, Guess the jingle, Guess the brand logo & Guess the Brand Ambassador. Participants were shown partial or distorted versions of famous brand logos, and they had to identify the brand associated with each logo. This activity tested their visual & audio recognition skills and knowledge of popular brands in the mass communication industry. The quiz on guessing the brand ambassador tested their knowledge of brand endorsements and celebrities associated with specific brands. About 50 students participated in the event.
These quizzes went beyond the basic identification of brand logos, jingles, slogans, and brand ambassadors. They delved into more intricate aspects of mass communication, requiring participants to demonstrate their comprehensive understanding of the field. By engaging in practical exercises, the workshop fostered a deeper understanding of the subject matter and prepared participants for the complexities of the field. Questions around the full forms of TRP, BARC, etc. were to make the students familiar with the industry jargon and also to develop their inclinations towards the industry career requirements like that of copywriters, content creators, designers, etc.
The workshop concluded with an interesting and creative activity where the participants were presented with a problem statement: They had to design an advertisement for an umbrella with holes in it. The objective was to bring out creativity and marketing skills within a limited time frame of twenty minutes while keeping in mind the key elements of marketing, also known as the “4 Ps” (Product, Price, Place, and Promotion).
The students were given the task of developing a brand name, tagline, slogan, logo, and unique selling proposition (USP) for their umbrella brand. They were encouraged to think outside the box and incorporate their ideas into their advertisements. During the presentation of the advertisements, it was evident that different teams had approached the task from diverse perspectives. Some students portrayed the umbrella as a chic and decorative product, highlighting its distinct USP and style. On the other hand, some students drew inspiration from the fashion industry and presented umbrellas as a fashion statement.
Among the participants, a team of six students named their brand “Rag-Rella” and their creative concept earned them the first prize. The team’s success was attributed to their in-depth knowledge and thorough research about their brand. They demonstrated a deep understanding of the market and effectively communicated the value proposition of their product. To conclude the workshop, Prof. Vasundhara Mishra shared a deep and thoughtful poem that she wrote on the spot. The organizers acknowledged the efforts and enthusiasm shown by the participants and rewarded them with goodies as a token of appreciation for their active participation. Afterwards, the speakers were felicitated by Prof. Dilip Shah, the Dean of Student Affairs, Prof. Minakshi Chaturvedi, Coordinator B.Com (Morning), and Prof. Vasundhara Mishra.
The Bhawanipur Education Society College has been awarded as the Best Institute for Promoting Industry-Academia Linkage, by ASSOCHAM in its 7th Edition of The EduMeet & Education Excellence Awards 2023 organized at Hotel Taj Taal Kutir, Kolkata. The event began with the Inaugural session addressed by Mrs. Perminder Jeet Kaur, Sr. Director, ASSOCHAM East & …
He passed away in 1994. Yet, the melodies that he bequeathed, lingers to haunt a Nation, is hummed by bitter foes across borders and continues to be one of the most potent weapons in India’s arsenal as she tries to diplomatically push the boundaries of her sphere of influence.
10:30 AM – 01:30 PM Details of Resource Persons: 1. Ms. Chayantika Bhattacharya, Tagore Technology, Product Engineer. 2. Mr. Shashi Shaw, Intel Corporation, SoC Design Engineer. No. of Participants: 95 Objective of the event: This first series is intended to help the students gather ideas about job prospects in the electronics industry – semiconductor industries …
UMANG 2014 RESULTS OF DAY 3 (21ST DECEMBER 2014) GROUP : FINE ARTS SL NO. NAME OF EVENT 1ST POSITION 2ND POSITION 3RD POSITION 1 NAIL ART IC CODE 14 (OTSE 3) IC CODE 14 (OTSE 01) IC CODE 01 GROUP : VOICES IN ACTION SL NO. NAME OF EVENT 1ST POSITION 2ND POSITION 3RD …
EXCITING CAREERS IN COMMUNICATION
On 23rd May 2023, The Bhawanipur Education Society College organized a workshop on ‘Exciting Careers in Communication’ in the Placement Hall of the college campus from 11 AM onwards. The speakers for the event were representatives of the Delhi School of Communication – Ms. Rupanjali Lahiri, Associate Director, DSC, and Mr Dharam Arora, MD, The Source. They also elaborated on the three specializations that The DSC offers to their students namely ‘Public Relations Journalism’, Advertising & Entertainment Management, and Marketing & Digital Media.
The organizers challenged the participants with fun quiz activities related to the field of Mass Communication. This quiz involved games like, Guess the jingle, Guess the brand logo & Guess the Brand Ambassador. Participants were shown partial or distorted versions of famous brand logos, and they had to identify the brand associated with each logo. This activity tested their visual & audio recognition skills and knowledge of popular brands in the mass communication industry. The quiz on guessing the brand ambassador tested their knowledge of brand endorsements and celebrities associated with specific brands. About 50 students participated in the event.
These quizzes went beyond the basic identification of brand logos, jingles, slogans, and brand ambassadors. They delved into more intricate aspects of mass communication, requiring participants to demonstrate their comprehensive understanding of the field. By engaging in practical exercises, the workshop fostered a deeper understanding of the subject matter and prepared participants for the complexities of the field. Questions around the full forms of TRP, BARC, etc. were to make the students familiar with the industry jargon and also to develop their inclinations towards the industry career requirements like that of copywriters, content creators, designers, etc.
The workshop concluded with an interesting and creative activity where the participants were presented with a problem statement: They had to design an advertisement for an umbrella with holes in it. The objective was to bring out creativity and marketing skills within a limited time frame of twenty minutes while keeping in mind the key elements of marketing, also known as the “4 Ps” (Product, Price, Place, and Promotion).
The students were given the task of developing a brand name, tagline, slogan, logo, and unique selling proposition (USP) for their umbrella brand. They were encouraged to think outside the box and incorporate their ideas into their advertisements. During the presentation of the advertisements, it was evident that different teams had approached the task from diverse perspectives. Some students portrayed the umbrella as a chic and decorative product, highlighting its distinct USP and style. On the other hand, some students drew inspiration from the fashion industry and presented umbrellas as a fashion statement.
Among the participants, a team of six students named their brand “Rag-Rella” and their creative concept earned them the first prize. The team’s success was attributed to their in-depth knowledge and thorough research about their brand. They demonstrated a deep understanding of the market and effectively communicated the value proposition of their product. To conclude the workshop, Prof. Vasundhara Mishra shared a deep and thoughtful poem that she wrote on the spot. The organizers acknowledged the efforts and enthusiasm shown by the participants and rewarded them with goodies as a token of appreciation for their active participation. Afterwards, the speakers were felicitated by Prof. Dilip Shah, the Dean of Student Affairs, Prof. Minakshi Chaturvedi, Coordinator B.Com (Morning), and Prof. Vasundhara Mishra.
Reporter- Tanisha Hirawat
Photographer- Papon Das
Related Posts
ASSOCHAM award for Best Institute for Promoting Industry-Academia Linkage
The Bhawanipur Education Society College has been awarded as the Best Institute for Promoting Industry-Academia Linkage, by ASSOCHAM in its 7th Edition of The EduMeet & Education Excellence Awards 2023 organized at Hotel Taj Taal Kutir, Kolkata. The event began with the Inaugural session addressed by Mrs. Perminder Jeet Kaur, Sr. Director, ASSOCHAM East & …
BESC pays music tribute to RD Burman on his death anniversary.
He passed away in 1994. Yet, the melodies that he bequeathed, lingers to haunt a Nation, is hummed by bitter foes across borders and continues to be one of the most potent weapons in India’s arsenal as she tries to diplomatically push the boundaries of her sphere of influence.
Career Guidance Lecture Series-I by Semiconductor Industry Professionals
10:30 AM – 01:30 PM Details of Resource Persons: 1. Ms. Chayantika Bhattacharya, Tagore Technology, Product Engineer. 2. Mr. Shashi Shaw, Intel Corporation, SoC Design Engineer. No. of Participants: 95 Objective of the event: This first series is intended to help the students gather ideas about job prospects in the electronics industry – semiconductor industries …
Umang 2014 Results: Day Three
UMANG 2014 RESULTS OF DAY 3 (21ST DECEMBER 2014) GROUP : FINE ARTS SL NO. NAME OF EVENT 1ST POSITION 2ND POSITION 3RD POSITION 1 NAIL ART IC CODE 14 (OTSE 3) IC CODE 14 (OTSE 01) IC CODE 01 GROUP : VOICES IN ACTION SL NO. NAME OF EVENT 1ST POSITION 2ND POSITION 3RD …