The future is digital, they say and the world, especially the one of business and commerce, is increasingly integrating itself into the digital realm. Not to be left out, the Bhawanipur Education Society College (BESC) organises a number of events that are aimed at empowering the students to make this transition into the digital realm so that they mat reap the benefits. The current workshop was no exception.
Prof Dilip Shah, the Dean of student Affairs of the BESC gave a brief introduction about the need and efficacy of digital marketing telling the students how they must always ride the waves of change in order to forge their own paths. He then proceeded to introduce the guest faculty – Angshuman Sett from NIHT.
Day one of the workshop was dedicated to the basics (which turned out wasn’t that basic, after all) with the faculty explaining the ways and means of creating a commercial page in the different social media platforms, with particular emphasis on the biggest of them all – facebook.
Creation was followed by optimisation as the students where shown as to how best they can optimise their pages so that they may increase the visibility, attract the eyeballs and engage the potential customers so that conversations may ultimately lead to conversions. Even while the basic steps were being chalked out, the faculty took great care to explain the underlying reasons behind the steps which was a kind of an eyeopener for most of the students who had literally approached the seminar complacent in the belief that they knew everything that was there to know about Facebook and went our literally humbled.
The next part of the workshop dealt with the aspects – the intricacies (and the psychology that drives it) of creating awareness about the page that is created and the posts that are uploaded therein. Contentious things about content and the ways of maximising it for the benefit of the business. Here too, students were overwhelmed by the amount of science that goes behind the creation of content as they learnt how to increase the effectiveness and efficacy of all that is posted.
(This report has been filed by Hethvi Kothari of the Expressions collective of the BESC)
A Webinar on “Understanding Transgender as a Category” was organised on 13th December, 2021 by the Department of Sociology. Invited speaker for the event was Dr. Sebanti Chatterjee. Dr Chatterjee specialises in the anthropology of Sound Studies with special interest in the fields of Gender, Religion as well as Culture. Dr. Chatterjee very lucidly explained the …
The Language we speak to communicate our ideas and express our emotions, shapes our culture and personality thereby becoming an important aspect of our identity and existence. On the eve of the International Mother Language Day, the dept. of Bengali and the IQAC of The Bhawanipur Education Society College took a great initiative this year …
The excitement for a picnic? Well, the most sought after activity for students can be traced back to the school. That one day when the students and the staff mingle freely beyond the stern norms that they strictly abide by, within the campus.
“Competition sparks excellence” — Lorne Greene On 23rd December the Quizzard collective of the Bhawanipur College organised a general quiz competition for the Be-ites. The quiz master Mr. Ashok Sanyal who has been conducting several quiz shows conducted the event. The program commenced around 11:30 am with an enlightening speech by Prof. Dilip Shah. There were …
Let’s get Digital
The future is digital, they say and the world, especially the one of business and commerce, is increasingly integrating itself into the digital realm. Not to be left out, the Bhawanipur Education Society College (BESC) organises a number of events that are aimed at empowering the students to make this transition into the digital realm so that they mat reap the benefits. The current workshop was no exception.
Prof Dilip Shah, the Dean of student Affairs of the BESC gave a brief introduction about the need and efficacy of digital marketing telling the students how they must always ride the waves of change in order to forge their own paths. He then proceeded to introduce the guest faculty – Angshuman Sett from NIHT.
Day one of the workshop was dedicated to the basics (which turned out wasn’t that basic, after all) with the faculty explaining the ways and means of creating a commercial page in the different social media platforms, with particular emphasis on the biggest of them all – facebook.
Creation was followed by optimisation as the students where shown as to how best they can optimise their pages so that they may increase the visibility, attract the eyeballs and engage the potential customers so that conversations may ultimately lead to conversions. Even while the basic steps were being chalked out, the faculty took great care to explain the underlying reasons behind the steps which was a kind of an eyeopener for most of the students who had literally approached the seminar complacent in the belief that they knew everything that was there to know about Facebook and went our literally humbled.
The next part of the workshop dealt with the aspects – the intricacies (and the psychology that drives it) of creating awareness about the page that is created and the posts that are uploaded therein. Contentious things about content and the ways of maximising it for the benefit of the business. Here too, students were overwhelmed by the amount of science that goes behind the creation of content as they learnt how to increase the effectiveness and efficacy of all that is posted.
(This report has been filed by Hethvi Kothari of the Expressions collective of the BESC)
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A Webinar on “Understanding Transgender as a Category” was organised on 13th December, 2021 by the Department of Sociology. Invited speaker for the event was Dr. Sebanti Chatterjee. Dr Chatterjee specialises in the anthropology of Sound Studies with special interest in the fields of Gender, Religion as well as Culture. Dr. Chatterjee very lucidly explained the …
International Mother Language Day
The Language we speak to communicate our ideas and express our emotions, shapes our culture and personality thereby becoming an important aspect of our identity and existence. On the eve of the International Mother Language Day, the dept. of Bengali and the IQAC of The Bhawanipur Education Society College took a great initiative this year …
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The excitement for a picnic? Well, the most sought after activity for students can be traced back to the school. That one day when the students and the staff mingle freely beyond the stern norms that they strictly abide by, within the campus.
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“Competition sparks excellence” — Lorne Greene On 23rd December the Quizzard collective of the Bhawanipur College organised a general quiz competition for the Be-ites. The quiz master Mr. Ashok Sanyal who has been conducting several quiz shows conducted the event. The program commenced around 11:30 am with an enlightening speech by Prof. Dilip Shah. There were …