On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
The Department of Commerce (Afternoon & Evening Section) organized a series of students’ webinars between the 30th of July and the 31st of August, 2020. As many as sixteen webinars were conducted over the Google Meet platform The categorization was done on the basis of semester and session.Respective mentors thguided their mentees through the process. …
The Journalism and Mass Communication Department organized an interactive session on techniques and challenges of conflict reporting with Ms Ipsita Chakravarty, News Editor, North East and Kashmir in Scroll.in, an independent online news venture. Winner of Priya Chandra Shekhar Memorial Award for the most promising young editor and joint winner of Red Ink Award for …
Date of The Event: 14th May, 2020 Platform: Zoom Meeting No. Of Students: 105 No. of Teachers: 7 The Bhawanipur Education Society College (BESC) organised a webinar on ” Understanding Efficient Deployment of Working Capital ” for providing an insight on the topic of Working Capital. The session was mentored by Prof. Dilip Shah, moderated …
A National Webinar on “Intellectual Property Rights Awareness Programme (NIPAM)” was organised by The Patent Office, Kolkata, under Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry in association with Department of Chemistry of The Bhawanipur Education Society College on 4th March 2022. This webinar was coordinated by Dr.Saugata Konar …
Touching The Customer’s Mind
On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
Tanushri Shah
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The Department of Commerce (Afternoon & Evening Section) organized a series of students’ webinars between the 30th of July and the 31st of August, 2020. As many as sixteen webinars were conducted over the Google Meet platform The categorization was done on the basis of semester and session.Respective mentors thguided their mentees through the process. …
Conflict Reporting: Techniques and Challenges
The Journalism and Mass Communication Department organized an interactive session on techniques and challenges of conflict reporting with Ms Ipsita Chakravarty, News Editor, North East and Kashmir in Scroll.in, an independent online news venture. Winner of Priya Chandra Shekhar Memorial Award for the most promising young editor and joint winner of Red Ink Award for …
UNDERSTANDING EFFICIENT DEPLOYMENT OF WORKING CAPITAL WITH THE HELP OF RATIO ANALYSIS
Date of The Event: 14th May, 2020 Platform: Zoom Meeting No. Of Students: 105 No. of Teachers: 7 The Bhawanipur Education Society College (BESC) organised a webinar on ” Understanding Efficient Deployment of Working Capital ” for providing an insight on the topic of Working Capital. The session was mentored by Prof. Dilip Shah, moderated …
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A National Webinar on “Intellectual Property Rights Awareness Programme (NIPAM)” was organised by The Patent Office, Kolkata, under Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry in association with Department of Chemistry of The Bhawanipur Education Society College on 4th March 2022. This webinar was coordinated by Dr.Saugata Konar …