On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
Bhawanipur Entrepreneurship and Start-Up Training (BEST) The Induction of the Bhawanipur Entrepreneurship & Start-up Training (B.E.S.T) collective was conducted on 29th September 2022. The Induction was conducted in Jubilee Hall with more than 100 students. As all the first-year students from different departments sat down, the representative of the collective Simarjeet Singh Walia introduced to …
Navaratri, a vibrant and colourful festival celebrated in Hindu society has a deep spiritual significance symbolizing the victory of the good over evil. The nine forms of Shakti / devi are worshipped with Dandiya Raas a traditional folk dance, Dandiya the colourful wooden stick and the dance Garba and Garbi the Navaratri combination is incomplete …
Placement Hall. March 19th & 20th, 2019. The one area that witnesses the maximum amount of flux is undoubtedly marketing. What is more, in these days of constant innovation and expanding horizons, the ways in which businesses are approaching this core area is evolving by the minute, making it perhaps one of the most exciting fields …
Jointly organized by the Department of Education and IQAC of The Bhawanipur Education Society College Convener : Dr. Rekha Nariwal, Head, Department of Education, The Bhawanipur Education Society College Platform : Video conferencing through Google Meet Date: August 27, 2020 – Thursday (3:00 P.M. to 5:30 P.M.) An International Webinar on ‘COVID 19: A Catalyst …
Touching The Customer’s Mind
On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
Tanushri Shah
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