On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
The Department of English, The Bhawanipur Education Society College organized Peer Webinar: Chapter 16 on 27th February, 2023 at 7 pm. The speaker was Ms. Soumyosree Banerjee; her paper was entitled- “Dis-ability and the American Superhero: the Perfect and the Perfected”. The webinar was held on Google Meet; it was attended by the faculty members …
The Department of Bengali collaborated with Pashchimbanga Itihas Samsad to host a seminar/panel discussion on Sufism and Bengali culture, duly ratified by the IQAC of our college in Jubilee Hall on Saturday, 30 September, 2023. The panel included very distinguished speakers, Prof. A. Dey, Ashutosh Mukherjee Professor, of the Department of History, University of Calcutta …
01001000 01100101 01101100 01101100 01101111, Wondering what is written above? It’s “Hello”. Yes, it is binary language, the language of computer. Intelligence (Human) created it and intelligence (artificial) is needed to decipher it. On the 10th of January, the college had an intriguing webinar on Artificial Intelligence. Prof. Charanpreet Singh, the Director of Praxis Business …
On the 17th of March 2023, The Bhawanipur Education Society College organized a Seminar on Management Studies in India & Abroad. Prof. Dilip Shah, Dean of Student Affairs enlightened the students on the stress one undergoes in selecting colleges while planning for Higher Education. Furthermore, he shed light on how one can mitigate the risk …
Touching The Customer’s Mind
On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
Tanushri Shah
Related Posts
Peer Webinar: Chapter 16, The Department of English
The Department of English, The Bhawanipur Education Society College organized Peer Webinar: Chapter 16 on 27th February, 2023 at 7 pm. The speaker was Ms. Soumyosree Banerjee; her paper was entitled- “Dis-ability and the American Superhero: the Perfect and the Perfected”. The webinar was held on Google Meet; it was attended by the faculty members …
Sufism and the Culture of Bengal
The Department of Bengali collaborated with Pashchimbanga Itihas Samsad to host a seminar/panel discussion on Sufism and Bengali culture, duly ratified by the IQAC of our college in Jubilee Hall on Saturday, 30 September, 2023. The panel included very distinguished speakers, Prof. A. Dey, Ashutosh Mukherjee Professor, of the Department of History, University of Calcutta …
Webinar on Artificial Intelligence
01001000 01100101 01101100 01101100 01101111, Wondering what is written above? It’s “Hello”. Yes, it is binary language, the language of computer. Intelligence (Human) created it and intelligence (artificial) is needed to decipher it. On the 10th of January, the college had an intriguing webinar on Artificial Intelligence. Prof. Charanpreet Singh, the Director of Praxis Business …
Management Studies in India & Abroad
On the 17th of March 2023, The Bhawanipur Education Society College organized a Seminar on Management Studies in India & Abroad. Prof. Dilip Shah, Dean of Student Affairs enlightened the students on the stress one undergoes in selecting colleges while planning for Higher Education. Furthermore, he shed light on how one can mitigate the risk …